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Behavior: hard-wired or soft-aware?
Josh Porter has a nice post out this week on the importance of taking user behaviors into account in social experience design. In Behavior First, Design Second, he makes use of an example I often use...
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Our Misguided Focus on Brand and User Experience
If there is a future for designers and marketers in big business, it lies not in brand, nor in “UX”, nor in any colorful way of framing total control over a consumer, such as “brand equity”, “brand...
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The Scent of Search
The implications of Information Foraging Theory on designing user-centered websites have not gone unnoticed. Jakob Nielsen and Jared Spool, among others, have put forth considered recommendations on...
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